This identity system was based off two polar words that were used to describe ourselves. My chosen words were “playful” and “busy”.

This project started out simply by using 2 words to describe ourselves by bringing objects that we owned and arranging them in a composition. The two words I chose were “playful” and “busy”. I expanded it into a system that was recognizable as a circus and created 3 monkeys doing different acts.

The red multi-tasking monkey is probably the one that relates closest to me. I am constantly in a state where I am juggling activities trying to fit it all into my busy schedule. You’d never hear me complain about it though, I love being busy.

Date: 2.13.2011

Tools: pencil, paper, Adobe Illustrator

Client: Class Project - GD 2

Deliverables: logo, icons